progress

improvement

Over a century of ruthless corporate expansion as loaded this word with connotations of industrial despoilation and cultural imperialism. It's come to be a dirty word.

We are impoverished by this perversion. Our language has been despoiled as well as our land, and with our language so goes our collective consciousness.

Take this word back! It's up to us to restore the positive connotations, and we must roundly chastise those who have used this word as a false grail. The capitalist's idea of progress is doom!